Joy-fueled business design for established healing arts and creative service solopreneurs.
Enter the portal to earn more, hold less, and help build the caring economy.
If you’re an established healing-arts or creative service solopreneur and these feel true…
I say yes too often, and I hate to disappoint people.
My pricing doesn’t match the depth I deliver.
I want to earn more without compromising accessibility or care.
I want to run my business joyfully, without it running me ragged.
…you’ve probably outgrown your current way of doing business and you’re ready for a new era.
Hello, I’m Jeni.
I work with established healing arts and creative service solopreneurs who are tired of overworking and under-earning for the depth, care, and expertise they provide.
I blend self-leadership and business evolution in a way that goes beyond the outdated, depleting methods of extractive capitalism.
With a systems-thinking, feminist, trauma-aware lens, I partner with you as a strategist + coach to design a business that feels like home.
I’m the creator of Joycrafting Studio™ and The Joycrafting Method™, where joy becomes the guiding principle for building a true-to-you business that earns well and feels good to run.
You’ll feel at home here if you want to…
Transform your relationship with money, pricing, and selling, so you receive more with ease.
Craft a booked business that earns well and feels great to run, without pushing to burnout.
Deliver industry-reshaping work and cultivate rich relationships with clients who become true fans.
Evolve your business with boundaries, structures, and systems designed for freedom and flexibility.
Services
Currently, there are three ways we can work together inside the Joycrafting Studio™.
We’ll do things like visioning and values mapping, boundaries and pricing recalibration, next-era positioning, offer evolution, and more.
If one resonates, apply below.
Joycrafting™ The Next Era Virtual Retreat
Best For: You’re at a specific crossroads (money, pricing, boundaries, focus, offers) and want a clear decision + go-forward plan you can act on immediately.
Outcome: You’ll leave with clarity on what matters most right now, grounded next steps, and a simple plan to move forward with more ease and self-trust.
This virtual retreat acts as a portal and rite of passage into your next joy-fueled era.
What’s included:
Pre-retreat Self-assessment
Retreat (zoom, 2 hours) & Next Era Business Compass
Envision your next era: what you want, who you become, how you joyfully realize it
Clear what no longer serves to complete your current cycle
Identify up to 3 areas you’ll tend in the coming year to realize your next era business
Craft the joy-fueled, high level plan to guide your progress
Retreat recordings (audio and video) and transcript
Investment: $697
Application is a secure google form.
Season of Business Evolution inside the Joycrafting Studio™
Best For: When you want a partner to help you get momentum to implement what you created in the Next Era Virtual Retreat.
Season outcome: A season to get momentum and make real change where your next era becomes real, not just a plan gathering dust.
After the retreat, we’ll partner for one season (3 months), you’ll get ongoing advising, accountability, and partnership so that your momentum builds and you’re set up to achieve your goals with more ease.
I’ll be by your side every step, as your personal leadership coach and business growth advisor.
What’s included:
Joycrafting™ The Next Era Virtual Retreat You get everything outlined in the virtual retreat
Plus you also get…
Monthly CEO Virtual Retreat You get 3 60 minute meetings on zoom to stay on your plan and create done-with-you assets, once a month.
Asynchronous Advising & Accountability (Voxer) Client-initiated weekly progress check-in (not deep coaching) via Voxer voice note or text. Mon–Fri, 9am–5pm Central (excluding holidays/vacations). Replies typically within 2 business days.
Investment: $2182
Or $697 plus 3 payments of $495 per month
Application is a secure google form.
Year of Business Evolution inside the Joycrafting Studio™
Best For: When you want ongoing partnership through multiple cycles of refinement so your business evolves with depth, sustainability, and lasting structural change.
Year outcome: Transform how you feel in your business, and how you run it so your income, capacity, and structures evolve together in a way that’s sustainable, values-led, and deeply supportive of your life.
After the retreat, we’ll partner for four seasons (12 months) inside this business growth studio. You’ll get deep partnership, ongoing advising, accountability, and partnership so that your momentum builds and you’re set up to achieve your goals with more ease.
I’ll be by your side every step, as your personal leadership coach and business growth advisor.
What’s included:
Joycrafting™ The Next Era Virtual Retreat You get everything outlined in the virtual retreat
Plus you also get…
Monthly CEO Virtual Retreat You get 8 60 minute meetings on zoom to stay on your plan and create done-with-you assets, once a month between quarterly retreats.
Quarterly Retreats You get 4 90 minute meetings on zoom to review and adjust your big picture plan, one every quarter.
Asynchronous Advising & Accountability (Voxer) Client-initiated weekly progress check-in (not deep coaching) via Voxer voice note or text. Mon–Fri, 9am–5pm Central (excluding holidays/vacations). Replies typically within 2 business days.
Investment: $6637
Or $697 plus 12 payments of $495 per month
Application is a secure google form.
Here’s a bit more about the experiences that shape the way I partner with clients.
Self-Leadership Coach + Creative Business Strategist
For the past 6 years, I’ve partnered with culture-shifting solopreneurs across the healing arts, personal development, and creative spaces—often at the edge of profound personal and professional evolution.
Together, we release overwork, over-giving, and under-earning; design businesses for joy; and build structures that support real freedom and flexibility, so they’re set up to feel great, deliver industry-reshaping work, enjoy life, and earn more than ever before.
Brand Strategist & Culture Development Consultant
In my previous career (14 years), I partnered with executives, leadership teams, and stakeholder groups to build brand and culture programs for values-driven organizations—from early-stage startups to billion-dollar multinationals.
I helped clients set bold visions and meet change with courage, creativity, and clarity, all without abandoning mission.
I acted as a change agent and consultant, designing and facilitating workshops, planning and conducting qualitative research, and crafting insightful deliverables such as brand positioning and architecture, storytelling, messaging, and culture change platforms, and marketing strategies that advanced ethical business practices.
My work included facilitation, qualitative research, and strategy deliverables (positioning, messaging, culture platforms, and ethical marketing) that supported values-aligned growth across education, social impact, health & wellness, natural foods, and technology.
Formal Education & Praxis
I absolutely love the structure and community of formal education.
My degrees and trainings reflect a deep focus on personal and cultural transformation, creativity, mindfulness, and the role of nervous-system safety in lasting change.
Here’s a select list I draw on most:
BAFA in Sculpture
I focused on creating interactive works situated in natural environments that challenged cultural norms at the intersection of extractive capitalism and objectification of the female body.
MBA in Sustainable Systems
I focused on culture change, values-centered leadership, and ethical business.
PhD in Transformation
I developed a transformation methodology rooted in collaborative eco-arts creation.
Trauma of Money Method Certified
I’m trained to approach money healing with a somatic, trauma-aware lens.
Feminist Somatic Healing Immersion
In an intensive mastermind over 12 months, I learned how to identify and heal ancestral, collective, and personal traumas of living in patriarchal culture.
Mindful Self Compassion Training
In this evidence-backed program created by Dr Kristin Neff and Dr Christopher Germer, I learned the healing power of practicing mindful self compassion. Since then, I’ve blended the principles of this method with somatic practices to deepen well-being and resilience, and ultimately improve quality of life.