Welcome to the creative business growth portal for in-demand solopreneurs ready to trade harmful hustle for a joyful way to earn more while holding less.
If these statements ring true…
I’m saying yes to too much (but I hate to miss out or say no)
My prices no longer match the depth of expertise I now bring
I want to earn more without compromising accessibility or quality
I yearn to run my business joyfully, instead of it running me ragged
…you’ve probably outgrown your current business, and are ready to enter a new era.
Hello, I’m Jeni.
I work with in-demand expert service providers who are tired of over-working and under-earning relative to the time, energy, and expertise they give.
I offer clients a rich and holistic approach to masterful self-leadership and creative business growth beyond the depleting and harmful methods of extractive capitalism.
With a systems thinking, feminist, and trauma-aware lens, I act as a consultant, advisor, coach, and guide helping solopreneurs design businesses that feel like home.
I’m the creator of the Joycrafting Studio™ and The Joycrafting Method™, where joy is the guiding principle for designing a true to you business that earns well and feels good to run.
You’ll feel at home here if you want to…
Transform your relationship to money, pricing, and selling to receive more with ease
Have a booked business that earns well without burning you out or taking over your life
Deliver industry re-defining work to amazing clients who become dedicated fans
Evolve your business with structures and systems that give you freedom and flexibility
Services
Currently, there are two ways we can work together in the Joycrafting Studio™.
If either resonates, go ahead and apply below.
Joycrafting™ The Next Era Virtual Retreat
When you’re ready to complete your current business cycle and enter your next era with a business designed to give you what you desire, like…
creative fulfillment
a flexible and spacious schedule
plenty of time and energy to enjoy life
establishing a new standard in your industry
doing the work you love with amazing clients
earning a great income without overworking or abandoning your values
This virtual retreat acts as a portal and rite of passage into your next joy-fueled era.
What’s included:
Pre-retreat Self-assessment
Retreat (zoom, 2 hours) & Business Growth Compass
Envision your next era: what you want, who you become, how you joyfully realize it
Clear what no longer serves to complete your current cycle
Identify up to 3 areas you’ll tend in the coming year to realize your next era business
Craft the joy-fueled, high level plan to guide your progress
Retreat recordings (audio and video) and transcript
Investment: $697
Year of Business Evolution inside the Joycrafting Studio™
When you want a partner to help you stay on course, maintain focus, and meet every challenge and opportunity with courage and confidence as you realize your vision and implement the plan crafted in your Next Era Virtual Retreat.
Over 12 month and four seasons inside this business growth studio, you’ll get ongoing advising, accountability, and partnership so that your momentum builds and you’re set up to achieve your goals with more ease.
I’ll be by your side every step, as your personal leadership coach and business growth strategist.
What’s included:
Joycrafting™ The Next Era Virtual Retreat You get everything outlined in the virtual retreat
Plus you also get…
Monthly CEO Virtual Retreat You get 8 60 minute meetings on zoom to stay on your plan and create done-with-you assets, once a month between quarterly retreats.
Quarterly Retreats You get 4 90 minute meetings on zoom to review and adjust your big picture plan, one every quarter.
Unlimited Asynchronous Advising & Accountability Get unlimited text and voice note access Mon-Fri, 10am-4pm CST with replies within 48 business hours.
Investment: $6637
Or $697 plus 12 payments of $495 per month
Here’s a bit more about the experiences that shape the way I partner with clients.
Leadership Coach & Creative Business Growth Strategist to In-Demand Solopreneurs
For the past 6 years, I’ve worked with culture-shifting solopreneurs across the healing arts, personal development, and creative spaces.
At the beginning of our partnership, each one was at the edge of profound personal and professional evolution.
They were ready to set a new standard of excellence in their fields while letting go of overwork, over-giving, and under-earning.
Over the course of our partnership, they designed their business for joy, started leading and serving from courageous love, and created structures to tend to their own needs.
Ultimately, they evolved their businesses for freedom and flexibility so they could do great work, enjoy their life, and earn a good income.
Brand Strategist & Culture Development Consultant
In my previous career, for 14 years I partnered with executives, leadership teams, and diverse stakeholder groups to develop brand and culture programs for values driven organizations with a positive impact mission.
Whether it was a billion dollar multi-national or a tiny start-up, I enabled my clients to meet transformation with creativity and joy to achieve their strategic goals without abandoning values.
Working across the education, social impact, health & wellness, natural foods, and technology spaces, I acted as a change agent and consultant, designing and facilitating workshops, planning and conducting qualitative research, and crafting insightful deliverables such as brand positioning and architecture, storytelling, messaging, and culture change platforms, and marketing strategies that advanced ethical business practices.
Formal Education & Praxis
I have to admit: I love the structure and community provided by formal education.
My degrees and certifications illustrate deep interest and experience at the intersection of personal and cultural transformation, creativity, mindfulness, and the essential role that safety in the body plays in achieving lasting change.
Here’s a select list of formal education and praxis I draw on the most with my clients.
BAFA in Sculpture
I focused on creating interactive works situated in natural environments that challenged cultural norms at the intersection of extractive capitalism and objectification of the female body.
MBA in Sustainable Systems
I focused on culture change, values-centered leadership, and ethical business.
PhD in Transformation
I developed a transformation methodology rooted in collaborative eco-arts creation.
Trauma of Money Method Certified
I’m trained to approach money healing with a somatic, trauma-aware lens.
Feminist Somatic Healing Immersion
In an intensive mastermind over 12 months, I learned how to identify and heal ancestral, collective, and personal traumas of living in patriarchal culture.
Mindful Self Compassion Training
In this evidence-backed program created by Dr Kristin Neff and Dr Christopher Germer, I learned the healing power of practicing mindful self compassion. Since then, I’ve blended the principles of this method with somatic practices to deepen well-being and resilience, and ultimately improve quality of life.