Welcome to the creative business growth portal for solopreneurs ready to trade hustle for wholeness and joyfully earn more while holding less.

When you find yourself saying things like…

I’m saying yes to too much (but I hate to miss out or say no)

My prices no longer match the depth of expertise I now bring

I want to earn more without compromising accessibility or quality

I yearn to run my business joyfully, instead of it running me ragged

…you’ve probably outgrown your current business, and are ready to enter a new era.

Hello, I’m Jeni.

I work with in-demand expert service providers who are tired of over-working and under-earning relative to the time, energy, and expertise they give.

I offer clients a rich and holistic approach to masterful self-leadership and creative business growth beyond the depleting and harmful methods of extractive capitalism.

With a systems thinking, feminist, and trauma-aware lens, I act as a consultant, advisor, coach, and guide helping solopreneurs design businesses that feel like home.

I’m the creator of the Joycrafting Studio™ and The Joycrafting Method™, where joy is the guiding principle for designing a true to you business that earns well and feels good to run.

  • 14 years as a brand strategy and culture consultant across education, social impact, health & wellness, and natural foods

  • 6 years as a leadership coach and business growth strategist to solopreneurs in the healing arts, personal development, and creative spaces

  • MBA in Sustainable Systems

  • PhD in Transformation

  • Trauma of Money Method certified

You’ll feel at home here if you want to…

Heal money wounds, flourish financially, and share your overflow.

Have a booked business that feels good to run, even on low energy days.

Deliver your amazing work to appreciative clients who light you up.

Enter Your Next Era Intensive

Evolve your niche, offerings, and audience, raise your prices, and realize your income goals with soul-deep confidence.

Drawing from your Human Design and ethical business strategies for sensitive solopreneurs, your compass reveals the details of your soul-work and perfect fit clients, and sets you up to realize your business vision and income goals.

  • Embodied Prosperity Compass - The in-depth guide that includes your soul work, niche, and target audience

  • Empowered Pricing & Sustainable Income Plan - Guidebook for setting your prices so that you’re prepared to earn a sustainable income in ways that work with your energy and align with your values.

  • Visioning Retreat - 60 minute live session to explore your Embodied Prosperity Compass and craft your new vision. You’ll also receive support to identify and clear limiting beliefs to ensure your success.

  • Soul-led Business Roadmap - The plan to make your vision a reality.

  • Caring Accountability & Embodied Prosperity Tuning (optional add-on) - Build momentum with 4 weeks of private mentorship where you’ll receive caring accountability and energy clearing to make your success inevitable.

Services

Year of Guided Business Growth

12 months of private mentorship and energy clearing to stay on track, build momentum, and grow your income with your ethical, soul-led business.

  • Get everything inside the Next Era Intensive plus…

  • Deepen Into Visionary Leadership Monthly Virtual Retreat - Align your business and spiritual life to ensure your heart is nourished and you stay aligned to your vision (we’ll meet 1 time per month, for 45 minutes)

  • Caring Accountability & Business Implementation Check-ins - Stay on track with tasks and to tune your energy for success (we’ll meet 2 times per month for 20 minutes each on zoom)